X Our experience of colour in the 21st Century is no longer as natural as we’d like to think. Instead, we are surrounded by colours designed to appeal to us and engineered by marketing and branding companies. Red is the colour of lust, passion and cosmetics brands. Yellow signifies power, energy, optimism – and fast food. In 2017 I asked several friends to document and collate the brands in their closets, bathrooms and kitchens, and from this data developed corresponding, unique Personal Spectrums. Next, I experimented with materials and techniques to develop customised resin gemstones to create individualised portraits of each consumer. Material tests included 3d printed gem forms, polyurethane resin, poured glass, heat transfers, adhesive signage film, sublimation transfer and layered acrylic doublets and triplets.

X Iona photographed her household and fashion brands, and I matched them to an established colour system (Pantone).

X By matching the brands in Iona’s home to their corresponding Pantone code, I assembled her individual Personal Spectrum and consumer profile.

X Material experiments to create gemstones from individualised Personal Spectrums included 3d printed gem forms, polyurethane resin, heat transfers, adhesive signage film, sublimation transfer and more.